body {
  height: 100vh;
  display: flex;
  justify-content: center;
  align-items: center;
  font-family: sans-serif;
}

.container {
  width: 30rem;
  height: 30rem;
  position: relative;
  overflow: hidden;
}

.container img {
  width: 100%;
  transition: all 0.5s;
}

.content {
  position: absolute;
  bottom: 0;
  left: 0;
  height: 25%;
  width: 100%;
  /* center the content */
  display: flex;
  flex-direction: column;
  justify-content: center;
  align-items: center;
  color: #fff;
  transition: all 0.5s;
  background: rgb(23, 23, 23);
  transform: translateY(100%);
}

.container:hover .content {
  transform: translateY(0);
}

.container:hover img {
  transform: translateY(-30%);
}